Apparently a “Sanrio Luxe” store opened in Times Square, New York. This is Hello Kitty for very, very rich little girls or very, very deranged grown-ups. Jezebel kindly posted some shots for us to go “Pfft, wow, seriously??!” at.

Hello Kitty Diamond Jewelry (by Kimora Lee Simmons)

Hello Kitty Mary-Janes (in what looks like suede?)

Blinged-Out Pez Dispensers